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AI & Personalization - FAQs

What is Rate My Content?​

Rate My Content is an AI scoring tool in the Message Template editor. It evaluates your message across personalization, call to action, readability, and tone - returning a score of 1-10. Scores of 8 or below surface specific critiques and a one-click improved version.

What score should I aim for?​

Aim for 9 or 10 across all four dimensions before sending.

What are replacement variables?​

Placeholders (e.g., %FIRST_NAME%, %CITY%, %CUSTOM1%) that are replaced with real recipient data at send time. Branding variables (%YOUR_COMPANY%, %YOUR_PHONE%) pull from your Branding Builder.

Can I personalize each mailer with AI?​

Yes. The per-recipient AI messaging feature lets you embed a ChatGPT-style prompt in your Message Template. At send time, the AI generates a unique message for each recipient using their specific data.

What are AI Fonts?​

AI Fonts apply randomized character placement and spacing so every piece in a batch looks subtly unique - no two pieces are pixel-identical.

What is Realism Mode?​

Realism Mode adds subtle imperfections (slight crossouts, character irregularities) to make the handwriting-style rendering look even more naturally written.

Does thanks.io use real handwriting?​

No. All text is produced by a proprietary digital handwriting engine - fully automated digital printing.

What is ThanksAI Studio?​

ThanksAI Studio auto-builds mailer creatives with AI. Give it a prompt and it generates a print-ready front image for postcards, notecards, letter covers, and more. No design tool required. A per-recipient QR code can still be placed on the generated design - thanks.io composites it on top at print time.